Bench Banking
A new product launch in partnership with Lending Club and Stripe. Customers are now able to spend on Bench cards and see real-time updates to their profitability and cash that inform their accounting and end-of-year tax filings.
Deliverables: Card and Carrier designs, Emails, Landing Page, Social Media Posts, 3 week timeline
My role included:
Designed physical debit card and carrier designs
Conducted research on existing financial standards
Coordinated with Radius banking as an institutional partner
Led brand launch for lifecycle, landing pages, and in-app deliverables
Banking. Bookkeeping. Total Financial Clarity.
The Deliverables
I was the sole designer for this banking launch's assets, from the debit cards and carriers to emails.
The Impact 📈
After adding tax filing to our product offerings, it only made sense to combine banking and bookkeeping together. Bench Banking coincided with Bench re-launching as an all-in-one financial platform and series C funding which garnered a ton of buzz. The results spoke for themselves—a massive lift in conversion and a stronger understanding of what makes Bench great for small business owners.